Getting prospects to click on your pay per click ads is one thing, getting prospects to read your sales pitch and make a purchase or do what you want them to do is another thing altogether. This article will discuss three top management tips for writing effective pay per click landing pages that sell.
This is but one of a collection of articles I've written about creating profitable Adwords campaigns. Look out for my other informative pay per click article tutorials.
Most visitors to any web page leave it in a matter of seconds. In reality you have about 5-10 seconds to grab and keep the attention of the reader. The bottom line is if they don't read what you have to say they won't buy from you.
Their action or inaction as the case may be is totally reliant on the instant impression they have formed of your landing page.
The good news is that creating an effective and profitable landing page doesn't require a big budget. However, it does require some time and effort on your part so let's get started.
1. Make The Headline Match The Copy In Your Pay Per Click Ad
Slight alterations in the wording of your headline can make a huge difference to your conversion rate. The key to providing a subtle reassurance to your prospect that they have just reached the site they really need to see if by matching your landing page headline with the words in your ad.
The key is to maintain a connection between the pay per click ad that they clicked on and the landing page that they ended up on.
2. Keep All Images Or Graphics On The Left
Eye tracking studies how consistently shown that a visitor's eye is always drawn first to an image. It's only after they've taken your image in that they've read your copy. If you put your image or graphics on the right you are making it naturally more difficult for the visitor to naturally continue reading from the left.
3. Be Sure To Make Your Call To Action A Link
People love specific instructions. It's recommended that you not put the words "click here" in your anchor link. Visitors tend to treat the links as an informational guide rather than a link for clicking. So instead of just having click here hotlink a complete sentence.
For example: Download your FREE 30 day trial of this powerful software that will help you create lucrative pay per click campaigns.
By implementing these three fundamentals of effective and profitable landing page you will be way ahead of your pay per click competitors.
Keep reading to get instant access to the best pay per click marketing tool used by thousands of pay per click advertisers to create profitable pay per click marketing campaigns in the shortest amount of time possible.
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